YAY MARIA - LOGO DESIGN
THE BRIEF: DESIGN A LOGO FOR LGBTQ ARTIST YAY MARIA (formerly MARIA-M).
SPECS: MUST BE SUITABLE FOR SOCIAL MEDIA & MERCHANDISE LIKE ALBUM COVERS, CD'S, T-SHIRTS.
INSPO: HYPNOGOGIC POP, HAUTOLOGY, VAPORWAVE, WILLIAM MORRIS, APHEX TWIN, PETER SAVILLE, ALEXANDER MCQUEEN
COLOURS: "FADED LIGHT BLUE, PINK, BIT OF GREY"
RESEARCH
IMAGES FROM THE CLIENT:
IMAGES FOR MY REFERENCE: After discussion with the client, where she showed my her social media and discussed her aesthetic and previous work I settled on these images as my inspiration.
INITIAL IDEAS
I presented two quite different ideas to the client, however in both, Maria's hair/wig was a big inspiration as I wanted to incorporate that into the final logo. The client preferred the "cut & paste", William Morris inspired design but we both agreed that a couple of colour options were required.
FINAL DESIGNS
THIS LED ME TO THE FINAL LOGO DESIGNS, TAKING A LITTLE FROM COLUMN A, A LITTLE FROM COLUMN B, I PRODUCED THE FOLLOWING 3 LOGO OPTIONS. LATER THE CLIENT CAME BACK TO ME AND ASKED ME TO CHANGE THE NAME FROM MARIA TO YAY MARIA AND THAT'S THE LOGO NOW BEING USED TODAY.
